As a company, you know all too well that attending a trade show or exhibition is part and parcel of what will make you grow and become a success as a business. Marketing yourself through an exhibition or trade show is crucial, as it’s the perfect place to get to know industry leaders, customers and your target market, suppliers, and more. But since you’re attending a trade show or exhibit, you also know that there are many other competitors out there – in fact, the venue will probably be packed with your competitors. Your booth has to be attractive and well-laid out, and it needs to stand out from the crowd. So, are you attending a trade show or exhibition? Here’s how to create a truly attractive booth.
Plan all the elements
Your booth will consist of different elements, big and small. This will include the actual booth, chairs and tables, a pop up stand or two, and other elements that will complete your look, such as videos and slide shows, sample products and displays, and more. List all these elements down so you can effectively plan how to use them and maximise them for the event.
Know the available space
It’s important to know the available space or the space allotted to your booth beforehand; you don’t want to end up making adjustments to your overall design if you suddenly find out that the space is too small. And once you know the available space, come up with a booth design that flows realistically and naturally so clients can easily walk through your booth and get all the information they need. This is especially important if you find out that your space is limited – consulting a professional in interior design may be a good idea as well.
Do research on the latest display trends
Whilst you may have relied on banner printing for a long time and have tried and tested its effectiveness, it wouldn’t hurt to do research on the latest display trends as well, such as curved displays, mini pop up counters, and so on. There are a lot of display stands and banners you can take advantage of, and incorporating these into your booth design can go a long way in attracting more clients. Using some innovative displays can also go a long way in making your company look more innovative and modern.
Whilst you may be tempted to display stacks and stacks of flyers and brochures on your booth for all prospective clients to see, this may not be such a good idea. You don’t want your potential clients to be overloaded with information. A minimalist design always works well, and it will make your booth look cleaner and more organised, too.