Business

Flyer Design Tips to Boost Effectiveness

In one way or another, we’ve all been tasked to send out or even make flyers of our own. Whether it is about looking for a new roommate or sending out flyers advertising your newest business endeavor. Leaflet printing is one of the simplest and fastest ways to get the word around, if not for the simplest mistakes which will make you reprint everything all over again after having paid the printing costs. Here are a few of the most deceivingly simple yet crucial design details you should take note of before you get that flyer or leaflet printed in bulk.

Typographical Errors

It happens to everyone, and frankly, everyone’s sick of seeing them slip by unnoticed. From embarrassingly wrong grammar to wrong numbers or e-mails printed, typos are simple mistake, unless it’s a case of a hundred copies of flyer printing gone awry. Sometimes you forget something, sometimes it’s incomplete, and sometimes you just send the wrong file. Typographical errors aren’t always just typos. More often than not, printing the wrong font type may seem like a small and dismissible mistake, but, take it from us, if you know your audience, the details count. And with those mistakes, you’ll be happy to get a refund from your printing service if it’s their mistake.

Not Enough Bleeding

Nothing’s worse than receiving a bulk order of printed material, and seeing that ¼ of the page is cut off. Having uneven spaces between fliers is the cause of not enough bleeding space. If spaces around the edges of the flier are not thick enough, the printing will cause the images and text to misalign, or worse, overlap with each other. A good solution to avoid misprinting is to check the document to edit in excess area for the design to ‘bleed’ into; 3 to 6 mm will do. Different printers have different bleeding measurements so be sure to ask your printing service how much space you need for ‘unplanned accidents’.

Faded Colours

If you have ever received a batch of printed material that doesn’t look like what it did on your computer screen, you might not be hallucinating. Sometimes colours turn out faded and washed out not because of a drop in the quality of printing, though that can be possible too, but the change in colour is likely due to your colour swatches. Unless you’re trying to save money by printing it yourself and putting the setting to grey scale, to achieve vibrant colours, you have to add more colours to the material. Since printers gauge their printing depending on the colours present in the file, adding more colours, such as tints of magenta, will highlight both colours to pop out of the paper.

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