‘Ottawa’ LCBO Unveils Online Sales of Liquor and Beer, for a $12 Fee
Beginning Tuesday, Ontarians can buy beer and liquor from the LCBO online and have it delivered to their front door, for a $12 fee.
The LCBO’s website is offering thousands of brands of beer, whisky and other alcoholic beverages for home delivery via Canada Post.
There’s a $50 minimum order.
“Online shopping at LCBO.com enables us to offer a convenient customer experience in a changing marketplace,” said George Soleas, the liquor board’s president and chief executive. “This new virtual LCBO store is a natural extension of our in store shopping experience.”
While there is a delivery fee associated with the purchase online, LCBO.com also allows consumers the option to order a product online and pick it up at a LCBO store at no extra cost. The service is aimed at helping consumers to secure rarer items that might sell out quickly; they can reserve a bottle online and pick it on their way home.
To buy from the website, consumers must create an account with LCBO.com. Payment is by credit card, helping the province to verify the ages of people buying liquor. Canada Post will also require identification proving the purchaser is over the age of 19 when the product is delivered. The province also warns that it will take two to four days for online deliveries to reach their destination. Delivery of specialty, or rarer products, might be delayed as much as a full month.
The move to allow the sale of booze online is aimed at further modernizing the LCBO while helping to drive new government revenues.
The province launched into a major effort to change alcohol sales in Ontario last year following a report by former TD Bank chief executive Ed Clark that suggested that there is far more the province can do to increase competition in alcohol sales and increase revenues for the province.
Late last year, it introduced the sale of beer in select grocery stores, which must be licensed. It also imposed a licensing fee on the Beer Store, raised provincial taxes on beer by three cents a litre and increased the minimum price that can be charged for a bottle of wine.