Sign of the times: A new OTTAWA comes to life
It’s the new OTTAWA, and it’s made of tougher stuff.
The second-generation OTTAWA sign was turned on for the first time in a Friday evening ByWard Market ceremony that included Deputy Mayor Laura Dudas, Coun. Mathieu Fleury and Ottawa Tourism president Michael Crockatt.
“We are delighted to launch a more permanent version of this beloved Ottawa landmark,” Mayor Jim Watson said in a news release.
The new sign on the York Street Plaza replaces the original, which was introduced in 2017 as part of Canada’s 150th anniversary celebrations. The upgraded OTTAWA was “fabricated from a robust combination of materials for long-term durability,” the city said in a news release. “Programmable LED lighting will allow the sign to shine in an ever-changing palette of colours and patterns throughout the year.”
The first OTTAWA sign became a popular photo destination for visitors to the nation’s capital, and the city said the lighting of the letters would bring recognition to several causes and events and “an even more exciting photo opportunity for residents and visitors.” It said eligibility criteria and deadlines to apply would be posted at ottawa.ca in the new year.