‘Ottawa’ Ottawa’s Gusto TV Purchase by Bell is a Deal to Relish
Ottawa-based Gusto Worldwide Media, the business behind the Gusto TV channel, has been acquired by Bell Media.
As a result Gusto will play a central role in Bell Media’s plan to launch a new food-focused channel — a first for the giant media company; a move that will mean an expanded Gusto operation in Ottawa, according to a media release.
The new channel will feature culinary programming made by Gusto as well as food and lifestyle shows from around the world. In 2015, Gusto Worldwide Media sold programming in over 30 countries.
In addition to the new channel, Bell Media has also signed a multi-year production arrangement with Gusto Worldwide Media to produce exclusive programming for the channel. Gusto Worldwide Media will retain rights in all markets outside Canada. In addition, Gusto Worldwide Media expects to launch Gusto as an OTT service through the Internet in several markets outside of Canada by early 2017.
Under the deal, Bell Media will also license Gusto’s existing cooking and food series, such as One World Kitchen, A is for Apple, Crate to Plate and Fish the Dish.
This development will result in expanded production activity and more jobs in Ottawa.
Chris Knight noted that “this deal is a huge step forward for Gusto Worldwide Media’s growth and international aspirations. I’m certain that audiences in Canada and around the world are going to adore our fresh new take on the food programming genre, and I can’t wait to get started on our next production.” Knight has produced food programming for almost two decades, initially through his company Knight Enterprises.
Knight launched Gusto TV in 2013, and told the Citizen in 2015: “The difference is that Gusto is run by foodies. We love the food.”